Case Study - European Market Expansion for Indonesian Outdoor Brand

Overview

BigArmour, an established Indonesian outdoor apparel brand, approached DynamoBees with an ambitious goal: to expand their market presence into Europe. This cross-continental venture required comprehensive market research, strategic testing, and digital infrastructure to ensure successful market penetration.

Our comprehensive approach began with establishing BigArmour's European digital presence through the creation of their Instagram account @bigarmoureu, which became the cornerstone of their European marketing strategy. This platform allowed us to showcase their products to European audiences and build brand awareness in new markets.

Product Testing and Validation

To ensure BigArmour's products would meet European outdoor enthusiasts' expectations, we conducted extensive product testing in diverse European climates and terrains. Our testing locations included urban environments in Brussels and the extreme outdoor conditions of Finland's Lapland region, providing comprehensive validation across different European markets and weather conditions.

These testing phases were crucial for understanding how BigArmour's Indonesian-manufactured outdoor gear would perform in European climates, from temperate Belgian weather to the harsh Arctic conditions of northern Finland. The data collected during these tests informed both marketing strategies and potential product adaptations for the European market.

E-commerce Infrastructure

Parallel to our market research efforts, we developed a robust e-commerce website tailored specifically for European customers. This digital platform was designed to handle European payment methods, shipping logistics, and compliance requirements while maintaining BigArmour's brand identity and showcasing their product range effectively to European consumers.

What we did